Earth Pets Natural Pet Market Gainesville is proud to carry Pure-Vita in Gainesville, Florida. PureVita’s™ limited ingredient pet formulas are carefully prepared using specifically selected natural, holistic ingredients (with added vitamins and minerals) to support your pet’s overall health and emotional well being. PureVita™ utilizes highly palatable, single protein sources and a variety of wholesome fruits and vegetables, each chosen for its unique nutritional values. PureVita™ also features cranberries, apricots, and pomegranate which are popularly known for their rich antioxidant benefits. PureVita™ is “pure life” and will support your loving pet’s health and well being.